When India's Tata Motors' Nano went on sale in 2009, the concept of the "world's cheapest car" in one of the world's fastest growing auto markets seemed pre-destined for commercial success.
'World's cheapest car' tag backfires for India's Nano
When India's Tata Motors launched the Nano in 2009, the concept of the "world's cheapest car" in one of the world's fastest growing auto markets seemed pre-destined for commercial success.
‘World’s cheapest car’ tag backfires for the Tata Nano
NEW Delhi: When India’s Tata Motors launched its Nano in 2009, the concept of the “world’s cheapest car” in one of the world’s fastest growing auto markets seemed pre-destined for commercial success. Logically, the strategy appeared faultless—offering an affordable solution to millions of “aspirational” lower-middle class Indian families wanting to make the social and practical leap from two ...
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